Key Rating Drivers & Detailed Description
Strengths:
Expectation of strong support from promoters and promoter group companies
The promoters, Mr Nirmal Jain and Mr R Venkataraman are first-generation entrepreneurs and veterans in the capital market business. Their experience has helped the IIFL group diversify its operations across lending, securities and wealth management. The promoters and promoters group held 29.95% stake in 5paisa as on June 30, 2022 and remain committed to future growth. They have participated in the capital raising activities of the company, including the last fund raise of Rs 250 crore in May 2021. The promoters continue to provide strategic oversight on an ongoing basis. Further, 5paisa benefits from the linkages with other promoter-owned entities - IIFL Finance, IIFL Securities Ltd (IIFL Securities; rated 'CRISIL A1+') and IIFL Wealth Management Ltd ('CRISIL A1+'), which have provided funding support mainly via inter-corporate deposits (ICD). As of March 2022, the company has a board approved ICD line of Rs 600 crore together from IIFL Group Companies.
Improving market share in the equity broking segment
5paisa has emerged has one of the top 10 brokers in India, though it started operations only in fiscal 2017. The company mainly offers products and services through an online platform and mobile application. Backed by its low-cost pricing strategy, the company could onboard around 14 lakh customers in fiscal 2022, out of the total client base of 27.3 lakh. 5paisa has become the sixth largest broker in terms of active clients. As of March 2022, the company active client had grown by ~50% to 17.5 lakh active customers from 8.7 lakh active customers in March 2021 and 4.3 lakh in March 2020. Active market client share rose to 4.87% as of March 2022 from 4.47% in March 2021. In terms of overall turnover, the market share (as per CRISIL Rating's calculation[[1]]) in the cash segment stands at ~1.3% in fiscal 2022, and market share in F&O segment stands at ~1.6% in fiscal 2022.
Healthy capitalisation
Regular fund infusions have helped capitalisation improve significantly over the past few years. The company raised Rs 250 crore via preferential issue in May 2021 which improved the networth and gearing. Reported networth and gearing stood at Rs 373.98 crore and 0.7 time, respectively, as on March 31, 2022 (Rs 156.08 crore and 1.5 times, respectively, as on March 31, 2021). The company has utilised the funds to grow its margin trading facility (MTF) book and invest in technology. While borrowings will also increase with growth in portfolio, overall gearing should be moderate at 1-1.5 times on a steady-state basis.
Networth remains comfortable for the current and proposed scale of operations and will continue to lend stability to operations, even amid volatile phases in the capital market.
Weaknesses
Exposure to intense competition and uncertainties inherent in capital-market-related businesses, including regulatory changes
As businesses are restricted within the capital market, 5paisa faces intense competition from multiple players offering low-cost products. The industry has seen a huge transformation in the last three years, with the entry of technology-based discount brokers, who are dominating the market share. The proposed entry of players with deeper pockets may intensify pricing pressure across the industry.
The key broking business remains exposed to economic, political and social factors that drive investor sentiment. Given the cyclical nature of the broking business, volume and earnings are highly dependent on the level of trading activity in the capital markets. Since March 2020, the stock markets have seen high retail participation and daily trading volume on account of people staying at home during the lockdown to contain the Covid-19 pandemic. A significant proportion of client additions at the industry level are in the age bracket of 25-30 years without significant savings surplus. The upward movement of the key benchmark indices during this period has further contributed to the lure of stock market trading and potential gains. CRISIL Ratings notes that while lockdown restrictions were lifted by many state governments by July 2020, the momentum of increased retail participation has continued to sustain so far over the last 12 months. While this has benefited 5paisa as well as other broking players, long-term sustainability of the market momentum will remain a key monitorable.
Further, over the last couple of years, the broking industry has witnessed continuous changes in regulations. In order to enhance transparency and curb misuse of funds, SEBI has introduced few regulations in the last one year. These include upfront margin collection for intraday positions and restricting use of the power of attorney. Changes pertaining to margin collection and pledging practices also became effective from September 1, 2020. The newer margin collection practices will change the vintage business model of various small to mid-sized broking companies that relied on relationships, by offering differential leverage and margin payment avenues to clients. This may also lead to a decline in overall competitiveness towards larger digital and bank-based brokers.
Regulations of upfront margin collections for intraday trading are likely to reduce leverage to 4-5 times from 10-15 times prevalent across the industry. This reduction in leverage will also affect the level of positions (in terms of volume) taken by retail investors. Impact of this change on performance of 5paisa will be a monitorable.
Furthermore, as per new regulations, shares owned by investors can be lien marked with the respective broker instead of having to follow the current practice of transferring it to the broker's pool account. CRISIL Ratings understands that most top brokers (including 5paisa) have already streamlined their systems in accordance with the new norms. However, small and mid-sized brokers could be more impacted, as they do not have advanced IT infrastructure and risk management systems. Though such revised regulations may impact the performance in the near term, the industry will benefit from increased transparency and the de-risk broking platform for retail customers in the longer run.
Moderate, albeit improving, earnings profile
5paisa reported a profit after tax (PAT) of Rs 13.74 crore on a total income of Rs 297.98 crore in fiscal 2022 as against PAT of 14.69 crore on total income of Rs 194.58 crore in previous fiscal. Though operating expenses were higher in fiscal 2022, improvement in revenue led by overall market turnover, supported a 57% growth in broking & related income. For half year ended September 30, 2022, company earned profit of Rs 18.13 crore on total income of Rs 164.27 crore compared with profit of Rs 8.59 crore on total income of Rs 129.46 crore for corresponding period of previous fiscal.
On the operating expenses front, as operations commenced in 2016, the company has made significant investments in technology infrastructure and relevant personnel hired across verticals. As it is still in the growth phase, operating expenses may remain high and stabilise gradually. Nevertheless, the scale up of operations should improve the operating leverage and overall profitability, and the cost-to-income ratio should reduce from ~94% levels currently.
While the company is diversifying across segments like P2P lending, cross sell etc., majority of these may take time to become significant contributors to profitability and broking revenue will be key to overall earnings.
Ability to manage cost and improve earnings profile across market cycles will be a key monitorable.